Feats of Focus: Lewis Pugh, the “Human Polar Bear”
Welcome to the second installment of “Feats of Focus”! Last time I featured Willard Wigan, the incredible microsculptor who regularly creates sculptures that stand on the head of a needle.
My next feature is Lewis Pugh, or “The Human Polar Bear.” Lewis Pugh is the only person to have completed a long distance swim in every ocean of the world. In addition, he has swum the entire length of the Thames River (except for the first 26 miles, which he ran, because the river was too low).
What he is best known for, however, makes these other incredible accomplishment pale in comparison. He is the first person to swim at the geographic North Pole– in nothing but a Speedo, a swimming cap, and goggles. In 2007 he swam 1km in minus 1.7 degrees Celsius water in 18 minutes and 50 seconds. If that isn’t incredible enough, in 2010 Pugh swam across Lake Pumori, a glacial lake under the summit of Mt. Everest.
Lewis Pugh does these incredible swims to bring attention to world climate change. It has been the cause that he has dedicated his life to and it helps give him the strength to do what seems impossible.
Obviously this is a pretty incredible person. What can we learn from this crazy-cold-water-swimming-eco-friendly-conservationist-activist-guy?
1. Power of visualization: Pugh trains five hours a day to prepare himself for cold-water swimming. An hour is spent actually swimming in very cold water and the remaining four hours are spent on mental training. His technique is to visualize his swim from beginning to end. According to a CNN article, Pugh says, “I can taste salt water in my mouth. I can hear the sounds of the engines, of Tim Noakes [coach] screaming at me. I can feel ice burning my skin, I can smell the sea air. I absolutely live that moment. I have swum the North Pole hundred of times in my mind.”
What are you working toward? Have you visualized what it will look like when you accomplish it?
2. You are capable of more than you think: When I first heard about Lewis Pugh I thought it was a joke. How could somebody actually swim across the North Pole? I have trouble jumping into a chilly pool. Amazingly, Pugh has developed something that has never been seen in any other human. Dubbed “anticipatory thermogenesis”, Pugh can raise his core body temperature in anticipation of being immersed in cold water.
What do you think is nearly impossible to do? Have you tried?
3. Find motivation larger than yourself: Lewis Pugh has dedicated his life to drawing attention to climate change. In his own words:
“I am often asked why I do it. At a simplistic level, I am passionate about swimming and I enjoy pushing boundaries. But there’s a lot more to it than that. Through my swims I have had a unique perspective on climate change. I have witnessed retreating glaciers, decreasing sea ice, coral bleaching, severe droughts, and the migration of animals to colder climates. It’s as a result of these experiences that I am determined to do my bit to raise awareness about the fragility of our environment and to encourage everyone to take action.”
His purpose for enduring the incredible pain of swimming in subzero water is larger than his own aspirations. If you’ve ever done something for someone then you know how powerful a motivational tool that can be.
Lastly, I would like to share the TED video that first introduced me to Lewis Pugh over a year ago. I’m sure you will find it as inspirational and motivational as I did.

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